my unique approach to a comprehensive content strategy
Target, Hone, Research, Implement, Validate and Evolve.
Created for organizations that want to elevate their content strategy, my proven six-pronged approach provides a roadmap for content program success.
Target
/tärgət/: Select as an object of attention.
TO START ANY PROGRAM OFF ON THE RIGHT FOOT, YOU HAVE TO SEEK CLARITY ABOUT GOALS, OBJECTIVES AND WHAT’S REQUIRED TO BEGIN.
Hone
/hōn/: Refine or perfect over a period of time.
DEVELOP A DEEP UNDERSTANDING OF YOUR AUDIENCES, PINPOINT KEY MESSAGING AND IDENTIFY AREAS FOR IMPROVEMENT.
Research
/ˈrēˌsərCH/: The investigation into materials to reach new conclusions.
GAIN INSIGHTS INTO audience DESIRES, COMPETING ORGANIZATIONS, CONTENT SOURCES AND YOUR OVERALL APPROACH.
Implement
/ˈimpləˌment/: To put a decision, plan or agreement into action and practice.
IN THE IMPLEMENTATION PHASE, YOU’LL IDENTIFY OPPORTUNITIES, CREATE A CONTENT PROCESS AND DISTRIBUTE WITH DILIGENCE.
Validate
/ˈvaləˌdāt/: Check or prove validity or accuracy.
GUAGE EFFECTIVENESS BY TRACKING ROI, GRADING YOUR PERFORMANCE AND STREAMLINING YOUR PROCESS.
Evolve
/ēˈvälv/: Develop gradually, especially from a simple to a more complex form.
THE LAST AND ARGUABLY MOST IMPORTANT STEP IS TO EXPERIMENT, GAIN MOMENTUM AND LOOK TO THE FUTURE.
Access Our Exclusive Workbook
The Thrive Method: A Comprehensive approach to Content success
If you’re willing to put in the work, The Thrive Method Workbook will walk you through the essential steps to create a content program that will elevate your organization’s influence, ability to serve our audience, visibility in your industry and ability to go forth with confidence.