Cart 0
Cart 0
Executive Communications Leader
 
 

Expertise + things I truly enjoy = a passionate marketing nerd who gets to have a whole lot of fun

With a mixed-bag of marketing expertise, my main focus and speciality is content marketing and strategy. But, really, can’t we make the argument that “content” is really a crucial component of any type of marketing — whether it be digital, account-based or traditional? I surely think so.

 
 
thought-catalog-602502-unsplash-dark.jpg
 
 
strategy.png
 

integrated MARKETING

Of course, the marketing mix is more effective with an integrated strategy.

Social media strategy

Customer acquisition and retention

Go-to-market and new product launches

Lead-generation and nurturing campaigns

Asset management and inventory

Content strategy program planning

Trade show planning and marketing

Sales-enablement tools

 
 
calendar.png
 

CONTENT MARKETING

After all, content is still king (and distribution is queen).

Prospect content marketing

Sponsored and organic promotion

Digital and print advertising

Content repurposing programming

Measurement and refinement

Distribution strategy

 
 
message.png
 

MESSAGING AND POSITIONING

It’s not what you say, but how you say it.

Product- and enterprise-level messaging

Value propositions

Market research

Competitive analysis

Buyer stage alignment

Persona development

 
 
notebook.png
 

WRITING AND EDITING

A self-professed word nerd with strong opinions about the Oxford comma.

Copywriting and ghostwriting

Blogs, articles and interviews

eBooks and infographics

White papers and case studies

Proofreading and editing

Press releases and news briefs

Digital and print advertising

Social media content

Presentations and sales tools

Video scripts and storyboards

Website copy

tools i use and love

Because every marketer needs good tech.