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hello, there — I’m heather, an association executive, strategic leader, and creative at heart

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a true marketing and content enthusiast, with passion for what i do

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Content Marketing

A follower of the craft, I love the science of developing, distributing, and measuring customer-centric content that attracts and engages, drives leads and creates a loyal following. I also completed CMI University certification in 2019.

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Brand Messaging and Positioning

The right messaging to the right audiences can transform the way you communicate your worth, differentiate your brand, and and go about solving the problems that keep your prospects up at night.

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Marketing Strategy

Marketing is just noise without a strategy and plan. With creativity and an end-goal in mind, I help organizations create powerful strategies and campaigns to get their voice and ideas front and center.

take a peek at some of my past work

From tech companies and national associations to household names and global organizations, I’ve worked with progressive brands to develop their voice, generate leads and increase their visibility.

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committed to the cause — and those with whom I work

I take pride in serving others. After all, that’s what marketing is all about, right? Learn what others have said about working with me.

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I find joy in creating strategic, customer-centric marketing content

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Nimble + Proficient

I've worked with organizations across many industries, including agriculture, architecture, education, fashion, healthcare, hospitality, professional services, small business, technology and more. I pride myself on being able to quickly learn the ins and outs of any industry.  

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Mission-Minded

From growing reach, and increasing influence to driving leads and capturing the attention of those who matter most, I help organizations align strategies to buyer stages, develop buyer personas and conduct market research to reach those who count.

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Strategic + Purposeful

When done right, content can have a huge impact and drive strategic goals and outcomes. From articles and case studies, to social media and webinars, I’ve helped organizations develop the right mix of marketing tactics that drive leads, engagement and interest.   


let’s get personal, shall we?

Writing for business is my specialty, but I also enjoy writing and sharing about topics that are important to me. My personal blog is where I go to share my latest thoughts and ramblings on travel, health, personal introspection — and anything else that I’m pondering on. 

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see what i’m up to on instagram 

While I use LinkedIn and Twitter as my professional channels, Insta is where I share everything else. (And look at cute puppies.)